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Resume

Published on 27th March 2018

Melissa Pearce

Mlp1010@live.unc.edu

Melissalynnpearce.com

Education

University of North Carolina at Chapel Hill, Chapel Hill, NC, Class of 2019

Public Relations Major,Global Cinema Minor Dean’s List

Eastern Technical High School, Baltimore, MD

Experience

Marketing Assistant, UNC School of Government, Chapel Hill, NC

August 2016- Present

·      Tracks email newsletter and social media engagement through Constant Contact and Google Analytics

·      Develops strategies to widen customer base in order increase course registration

·      Creates comprehensive 

English Language Tutor, Greenheart Travel, Niort, France

May 2017-July 2017

  • Participated in a Homestay program in France, which included teaching English to a family of 5 through oral and written lessons as well as daily speech

Involvement

HYMN Fashion and Arts Magazine ContributingWriter, Public Relations Staff Member

Worked on creating partnerships with local clothing retailers to use for styling in photoshoots, connected with advertisers to fund the publication, and wrote several articles for the magazine about fashion trends and theory

St. Anthony Hall Arts and Literature Society (Delta Psi Xi)Member

Serves on the Events Planning committee to plan public events of 500 or more attendees that involves live music and vendors. Serves on the Covenant Scholarship Advisory Chair to provide financial advice to potential members

Coulture Fashion Magazine Public Relations Team & Styling Team

Carolina Film Association Board of Executive Producer’s, Member of Cinematographer’s Guild

Tau Sigma National Honor Society Events Committee Chair Member

Public Relations Society of America Member

Community Government Marketing Manager- Parker Hall

Student Television Production Crew Member

LAB! Theatre Costume Stylist

Radio Host BlackSquirrelRadio.com

College Fashionista Contributing Writer

Relevant Coursework

Rent The Runway Brand Strategy- Created a research plan that in order to discover and solve potential problems within the company. Devised and participated in research that involved database research, focus groups, interviews, and large-scale surveys. The data was then analyzed to move forward with changes. For the final project, I did this same strategy again for LUSH cosmetics, in order to solidify the skills.

Durham Arts and Re-Use Scrap Exchange Website & Interview- Researched a local community initiative that works to reduce textile waste by recycling or re-use. I recorded and edited a video interviewing a spokesperson of the initiative. I designed a webpage that facilitated the video and added other written information around the topic.

Computer Skills

Microsoft Office Suite, Basic Adobe Photoshop, Illustrator, and Premiere Pro, Social Networking Websites, Basic HTML, CSS, and Javascript, Qualtrics, Constant Contact

Language Skills

Intermediate French



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